MNSA provides marketing from in-depth market studies and profiles on a project basis, by country and by region.  We examine product positioning and correct promotion for the most effective results.

We define the key areas to be addressed in each market, exploring such aspects as:

• Product requirements and specifications
• Competitive environment
• Demand
• Behavior
• Threats and opportunities
• Distribution methods
• Pricing considerations: purchase, rent, trial, lease, finance
• Local restrictions: e.g. communications (post, telephone) ergonomics, contents, labeling, etc.

From this information, we are able to assess the potential of your product and to make recommendations and forecasts, including:

• Budgets
• Sales Forecasts
• Market size, market share, market growth
• Product positioning
• Recommended pricing and discounts
• Types of publicity, advertising and promotion
• Routes-to-market (channels) and market coverage models
• Profiles of potential distributors and other business partners
• Distribution contracts
• Management tools

BENEFITS

• Creation of a comprehensive and workable business plan that can be updated with current marketing and sales information as your operations progress
• An understanding of how the local situation must be approached in each country or market — this may vary greatly from your US or home country approach
• Effective market entry and penetration