This comprehensive service addresses the five go-to-market (GTM) processes of channel and partner management for your distribution networks for your company's products and services.

1) Partner search, selection and recruitment process

2) Engagement and development process

3) Commitment and continuous management process

4) Evaluation and assessment process

5) Change and termination process

It covers all relevant legal, financial, operational and management issues.

This service includes Audit & Value Analysis and provides you with a complete management system and tools for distribution channel and partner operations.

Channel Partner Set Up

• Distribution Channel Selection, Value Analysis and Audit
• Internal partner profiles and business models: OEM, distributor, SI, SP, VAR, VAD, dealer, joint venture, franchise, license, technology transfer and other
• Selection and Recruitment 13 step process and tools
• Value propositions per offering and partner type
• Partner selection criteria and scorecards
• Sales Policy / Operations guides to/for distributors
• Distribution Agreements: national and international standards, positions and alternatives
• Letters of Understanding

Partner Relationship Management and Motivation

• Channel evaluation methods and forms
• Partner Evaluation Process (PEP^®): methods and forms (supplier and business partner)
• Business Partner Value Analysis
• Partnership Assessment
• Partnership Roles and Responsibilities
• Partner Reporting Structure
• Partner support offered by you
• Partner motivation, incentives and compensation
• Pricing strategies, methods and methodology - to avoid channel conflict
• Business planning with your partner
• Relationship network management
• Conflict management
• Termination / changing distribution methods

BENEFITS

• Enhance your professional image to your own staff, potential business partners, distributors and ultimately your end users
• Create a strong value proposition and reason for partners and end-users to work with you
• Show sensitivity to local customs
• Become operational quickly, economically and efficiently
• Longer and stronger financial returns
• Increased customer and partner satisfaction
• Greatly decreases your risks of encountering future financial and legal problems due to poorly planned relationships

To receive more details at no obligation on how this suite of services can be applied and tailored to your specific situation, please send us your business issues objectives, by contacting MNSA at info@mnsachannels.com