How Channel Ready is Your Company?
Successful channel-ready product vendors show the following characteristics *:
To be qualified as ‘channel-ready’ from a process point-of-view, all items in this assessment must be addressed and analyzed.
At a later stage, these items must be addressed, sufficiently documented and fully supported by your organization as well as by the partners involved. Channel-readiness of products and offerings is not included in this analysis.
At the end of this evaluation, you will receive free results. You will also be able to purchase a full 12 page checklist for channel readiness analysis and our new Best Partnering Practices Monograph.
*See for more details: Landman & Farmer, Best Partnering Practices, MNSA & Landman Consultancy 2001; — , Business Partner Relationship Essentials, MNSA & Landman Consultancy 2002.