• Join the leading companies across industries in best partnering practices for channel and business partner management.

• Find out what it takes to be successful.

• Learn how ready your company is to manage your channels and business partners.

• Their corporate and functional strategies are aligned to working with business partners. Strategic changes will usually be made only after prior agreement with the key partners in order to ensure future alignment.

• Attitude and behavior of the vendor's employees towards business partners reflect the importance of these partners for the vendor’s success. Partners are seen as ‘us’, not ‘them’. Adversarial behavior is, therefore, regarded as unacceptable. Family thinking is strong, even when partners cannot avoid being involved in competitive activities.

• Their products, internal systems, procedures and processes are fully adapted to working with business partners and aligned to best industry practices.

To be qualified as ‘channel-ready’ from a process point-of-view, all items in this assessment must be addressed and analyzed.

At a later stage, these items must be addressed, sufficiently documented and fully supported by your organization as well as by the partners involved. Channel-readiness of products and offerings is not included in this analysis.

At the end of this evaluation, you will receive free results. You will also be able to purchase a full 12 page checklist for channel readiness analysis and our new Best Partnering Practices Monograph.

Take the Assessment

*See for more details: Landman & Farmer, Best Partnering Practices, MNSA & Landman Consultancy 2001; — , Business Partner Relationship Essentials, MNSA & Landman Consultancy 2002.