Tools
 
Channel Management
 
This extraordinary tool box provides a selection of tools that can be used and reused repeatedly while providing companies with clear analyses of opportunities and threats internally and in the market place while defining appropriate actions in each case.

Topic / Area Tools Included
Channel Readiness Assessment
  • Step-by-step roadmap to determine readiness
  • Channel readiness implementation template & checklist
  • Responsibilities assessment & task assignment 
  • Self assessment, explanation, status and prioritization
  • Territory planning (partner mapping and value attributes)
  • Gap analysis
  • Channel Value Analysis & Evaluation Process (CEP®)
Best Practices Best Partnering Practices
  • 13 best partnering practices identified and explained
  • Self-assessment scorecard
  • Competitive analysis template
  • Best Practices development template
Activity Analysis Analysis of channel performance with key indicators
Channel Value Analysis & Evaluation Process (CEP®) Value analysis of each channel and how to determine the critical values
Market Behavior Analysis & Segmentation Coverage mapping Markets, business partner types, buying process
Understanding Business Partners: Models, Financial analysis, & Evaluations Understanding Business Partners
  • 5 Core Business Partner models defined (Volume reseller, Solution Provider, Systems Integrator, Service Provider, Distributor)
  • 11 key business attributes explained and analyzed for each business partner type:
    • Markets & Customers
    • Products & Services Offered
    • Strategy and strategic positioning
    • Size
    • Business Model
    • Skills & Competencies
    • Vendors & Brands Represented
    • Relationship with Suppliers
    • Organization
    • Management
    • Financial Risk
  • Financial characteristics and exposures
  • Cost allocation matrix
  • Analysis of how vendors should work with and successfully support each partner type
Value Propositions Business Partner Value Analysis / Coverage & Building Your Value Propositions
BP value analysis:
  • Territory coverage mapping by BP type: template form and instructions / explanation
  • Customer buying process coverage mapping by BP type: Template form and instructions / explanation
  • Channel Tasks coverage and performed mapping by BP type:  template, form and instructions / explanation
  • Business activities coverage performed mapping by BP type: Template and instructions / explanation
  • Coverage by user functionality mapping: template form and instructions / explanation
  • Gap analysis
  • Value proposition identification and creation
  • How to identify the values + templates (standard, differentiators, unique)
  • How to build the corporate value proposition + templates
  • How to build specific value propositions by offering / service for each type of BP and end-user (standard, differentiators, unique), DMU analysis
  • Competitive analysis template form
  • Value Bond
  • Building a partnership guidelines & template

 
INSIDE MNSA
Powered by Adrecom portal solution