“Value propositions represent the attributes that supplying companies provide through their products and services to create loyalty and satisfaction in targeted business partner and customer segments. The value proposition is the key concept for understanding the drivers of the core measurements of satisfaction, acquisition, retention, and market and share account.”

The Balanced Scorecard
Robert S. Kaplan, David P. Norton

Key learning opportunities!

Avoid "one proposition fits all"

Take these valuable resources back to the office

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