A successful method toincrease profits, market share and market penetration is through"licensing" or "franchising", which is renting your companyexpertise: "what you know, have and/or do - including your patents,trademarks, copyrights, technology and know-how.

TargetGroup

• Top management wanting to understand how to licensesuccessfully and increase their return 11 fold

Duration

• A 3-5 Day program with 6 to six and one-half contact hoursper day

Method

• Highly participative and practical setting utilizing casestudies, work groups and exercises

CourseContents

1. The basic knowledgeyou need to know for licensing

• An overview of the legal protection granted tointellectual property and the resulting exclusive rights which may become thesubject of licensing and royalty payments.

2. Why license?

• Benefits of licensing vs. investment or export

3. Licensing - what youcan license - 11 different ways to license the same item

• Know how and trade secrets
• Technology transfer
• Trade marks, patents, copyrights
• Improvements
• Back licensing
• New products

4. Trade regulationproblems

• National
• International

5. Tax considerations

• Taxable profits
• Where, what, and how declared

6. Finding a licensee

• Partner profiling
• Partner identification
• Partner screening and selection

7. Entry into localmarkets

• Local benefits
• Local industry
• Commercial benefits - improved perception in community
• Financial benefits
• Legal aspects

8. Difficulties

• Language
• Legislation
• Culture
• Standards

9. The agreement

• What should be or should not be included in a licensingagreement

10. Negotiating theagreement

• Preparation
• Style
• Climate
• Strategy and tactics
• Breaking deadlocks
• Obtaining concessions

11. Issues

• Letter of intent
• Confidentiality / Non-disclosure
• Exclusivities
• Non-competition - reserved accounts
• Duration / time limits of agreement and afterwards
• Performance measurement
• Improvements, back licensing, cross licensing, newproducts
• Penalties / indemnities

12. Compensation - how todivide the benefits

• Measuring rates based on percentages, units, profit share,etc.
• Separate structure for separate items (patents, know-how)
• Flat fee
• Commissions
• Royalties

13. Disputes -Infringements - Settlements

14. Plus a 151 pagehandbook providing details on how to license.