A state-of-the-art overview of franchising as a potential growth strategy internationally. You will leave with a thorough understanding of the role that the franchising alternative could play in your expansion plans and a methodology to make a go/no go decision based upon analysis of market and financial requirements.

Target Group

• CEO's, Managing Directors, Marketing Directors, Channel Managers and Sales Directors from all business sectors

Duration

• A 3-Day program with 6-8 contact hours per day

Method

• Highly participative and practical setting utilizing case studies, work group and exercises

Course Contents

1. Overview of the Routes-to-Market Mix Internationally

2. Existing Types of Co-operative Marketing Systems

3. Franchise Types and similar systems

• Product franchising
• Service franchising
• Industrial franchising (i.e. licensing technology and know-how)

4. Market Requirements for Franchising

• Analyzing your market and offer for franchising potential

5. Internal Company Structure necessary for implementing a successful franchise system

6. Re-engineering Traditional Distribution Systems to Include Franchising

• Integrating a franchising system into your existing distribution network
• Conflict potential with your distributors, agents or licensee and practical solutions for avoidance

7. Legal Framework of Franchising in Europe

• Development of franchise legislation in Europe and the Member States
• Competition aspects
• Labor law aspects
• Industrial property right protection
• Contracting
• Documentation
• Applicable Rules

8. Financial Aspects

• Qualifying costs
• Sources of finance
• Franchisor's costs
• Franchisee's costs
• Cost quantified by phases
• Franchise time line
• Costs per phase

9. The Franchise System Analysis for Your Company

• Is my business concept franchisable?
• Is it exportable?
• Practical checklists for self-analysis