Start Now: Beat the slumps and stagnation with effective and sustainable leadership and management skills that you can implement immediately! This executive workshop is based on real–time, proven, and practical experience

“The single most important factor in building a lasting business is not a matter of savvy business practices, but of humane values”

Leonard Berry, Discovering the Soul of Service
research results on mature, highly successful companies

“Core values are essential for enduring greatness”

Jim Collins, Good to Great
research results on the universal
distinguishing characteristics that cause a
company to go from good to great

Why Attend? • Values-Driven Corporation • Who Should Attend?
What to Expect • Learning • Faculty • Registration Form

Why Attend?

If you own or lead a company and want to grow it and…..:

• Develop unbeatable competitive advantage and sustainable success
• Energize your employees with people-centered practices that can double productivity
• Improve decision-making
• Engineer values into the core of your enterprise that will produce consistent long-term superiority
• Lead your company through economic slumps and stagnation while achieving day-to-day results

Today, according to business media like Fortune, Business Week and Forbes, many good companies and their management are floundering. Others are struggling with the new economic and business dynamics, increased competition, and acquisitions. There are 10 core reasons you were never told why this slump is here to stay. These reasons are more fundamental than the explanations the media provides you every day such as:

• The latest bubble burst of Wall Street and its related impact
• Share prices in the market
• Increased corporate bankruptcies and scandal

Coupled with the ever increasing amount of professional literature (books and articles) and serious research on leadership, management, and what makes great companies.

The apparent wealth masks opportunities. Businesses which are stagnating have failed to uncover the glaring unfulfilled gaps and customer needs that could lead to growth and prosperity despite the downturn, or apparent maturation of the market. These gaps and needs constitute opportunities for individual companies to grow and prosper despite the downturn and maturing markets.

You will learn to identify and fill the gaps and unmet customer needs with 9 proven drivers of sustainable success to grow your business – in any circumstance.

What is a Values-Driven Organization

Being “Values-Driven” means establishing a sound basis for sustainable development, combining higher level humane values and a lasting commitment to learning and self-renewal with cutting edge business strategy development, tailored to the current phase of business evolution in western economies. This combination has proven itself in practice to build an enduring competitive advantage.

Who Should Attend

• Managing directors
• Business owners
• Leaders
• Performance-oriented executives
• Aspiring managers

People who have major responsibilities and the corresponding authority at or near the top of their organization and who desire to lead their companies and organizations to new and continued growth.

This is for you to:

• Become number one in your industry
• Achieve sustainable results throughout the organization – now and in the future
• Restructure and change your organization to develop a longer term strategy and business continuity
• Establish, implement and manage strategies for short, mid- and long-term growth
• Avoid leadership dilemmas
• Work with individuals, peers, supervisors and group teams
• Create meaningful and rewarding professional job experiences

What to Expect

• An informative and practical workshop based on proven methodologies for developing, managing and leading a values-driven organization
  
  
• An explanation of values-driven principles for organizations and why these organizations are successful
  
  
• A workshop aimed to effectively help you:
  • Enhance your leadership and managerial skills
  • Discover and develop personal insights and convictions that trigger personal inner resources
  • Find your way on your own, (not being or remaining dependent on others)
  • Engineer values into the core of your enterprise that will produce long-term consistent superiority
  • Create sustainable performance over time
  • Acquire the confidence and ability to put the values-driven organization within your reach

This seminar constitutes your first and next step on a long and rewarding journey towards 21st century excellence. Ready-made solutions and blueprints, short-term quick fixes for particular situations or one final answer are not part of a values-driven organization.

Learning

During this course, you will learn through highly interactive plenary sessions and discussions using business examples and case-studies. You will apply a variety of tools and programs to assess your own thinking and development and to improve your own businesses’ performance.

Participants will learn to:

• Lead and create order out of:
  • Short-term urgencies
  • Conflicting assignments
  • Diminishing employee motivation
  • Cross-currents on management demands
  • Current economic slump
    
    
• Identify opportunities for sustainable growth and profits
  
  
• Develop the right mindset for choosing both business and personal direction
  
  
• Set up a platform for implementing your Values-Driven Organization
  
  
• Develop strategies, plans and action items for immediate first steps and the longer term
  
  
• Consistently increase revenue, productivity, market share and market coverage through the integration of these values throughout the eco-system (internal, business partners, suppliers and customers)
  
  
• Sustain the company through economic downturns and ensuring its growth during the better times

This executive education workshop is based on solid, real time, real world, best business practices drawn from personal experiences. The focus and the result, when implemented, will provide each participant with an unbeatable competitive advantage and a very successful business model in financial and human terms. You owe it to yourself and to your company!

Results of MNSA workshops

• 90% of the participants have improved their management style and/or performance within one year
  
  
• 1/3 of the participants have been able to implement new or improved company policies and direction within 90 days

Faculty

The combined faculty brings to this unique new seminar the practical experiences of many top-500 corporations that are struggling with leadership and management challenges, with management turnover, with ever-changing strategies, and with the need to deliver consistently better performance in today’s business environment. During the workshop, the faculty will compare and contrast the experiences of these organizations with the real-life, hands-on practical experience of a CEO of a successful medium size (SME) business to illustrate the potential that participant organizations have.

Michael W. Farmer
As a recognized authority on international business alliances, management and marketing techniques, and a leading international expert on defining, developing and managing distribution channels and partners with many Fortune 500 clients, Mr. Farmer will share his experiences and observations of leading companies and the issues they have encountered, how they handled them (successfully and unsuccessfully) and how you can avoid and overcome the critical challenges.

Mr. Farmer frequently speaks for and advises governmental and private organizations. He has authored and co-authored seven workbooks and several monographs on specific aspects of channel and partner management. More than 7,500 participants of leading corporations have attended his seminars. Before MNSA, he was Regional Director of Europe for CPT, MNC Director for Motorola EMEA and General Manager of Exxon Office Systems Belgium and in sales with IBM.

Jan Bossuyt
As CEO for Boss Paints, a true values-driven company, Mr. Bossuyt built his organization into an operationally independent corporation with a turnover of € 28,400,000 and 180 direct employees and 50 franchisee-employed. Boss Paints is a manufacturer of building paints and a wholesaler for paint and accessories, catering to specialized painting and building companies and the retail paint trade. These include independent Boss Paints dealers and 23 unique retail shops (14 franchisees and 9 of its own) with a distinctive “Colora” store format. Boss Paints evidences one of the most successful and durable track records in growth, profit and revenue in the Belgian paint market, competing against two solidly entrenched historical multinational market leaders.

To achieve this exceptional performance, Mr. Bossuyt implemented a highly successful business strategy, which centers on corporate values focusing on quality and people with a unique customer-focused service; the object being to enable Boss Paints customers, with their customers, to achieve the best decorative and protective results. This value-driven, customer-centric focus has enabled Boss Paints to aim for and hit its growth targets consistently year after year – in slow markets as well as in up markets.

Mr. Bossuyt has been a highly appreciated business counselor at the Vlerick Management School in Gent and has authored several articles on management and strategy and on the future of western economies and business.

MNSA workshops on business management and leadership have been attended by over 7,500 participants since 1984. MNSA has designed and presented in-company workshops for many Fortune 500 companies including Sun Microsystems, IBM, Novartis, DuPont, Canon, Medtronic, Oracle, GE Plastics, GE Medical Systems, GE Access, Lavazza, HP and many others large and small. These workshops are taught by MNSA and used by Management Centre Europe / American Management Association. MNSA Channel University Curriculum forms a core part of channel and partner management training notably for Sun, IBM, Medtronic and Canon and is used regularly by many others.

Reference Materials

You will receive a complete course syllabus plus

Follow-up Coaching Sessions

Participants of this public workshop may benefit from a price reduction on the individual follow-up coaching sessions.

In-Company Training and Coaching

This workshop and its derivatives can be customized and adapted for your specific environment and requirements in-company, delivered when and where needed, in English, French and Dutch. For more information, contact us with your requirements: edu@mnsachannels.com, Tel: +1 – 626 – 441.6671.